Bruno Takes Number One
The Box Office Numbers:
- Bruno $30.4M
- Ice Age: Dawn of the Dinosaurs $28.5M
- Transformers: Revenge of the Fallen $24.2M
- Public Enemies $14.1M
- The Proposal $10.5M
- The Hangover $9.9M
- I Love You, Beth Cooper $5.0M
- Up $4.6M
- My Sister's Keeper $4.1M
- The Taking of Pelham 123 $1.6M
Not really a surprise considering how wildly popular Borat was, however it's reign at the top will be short due to Harry Potter coming out this week. Speaking of which...
Out This Week:
- Harry Potter and the Half-Blood Prince
- (500) Days of Summer (limited)
- Homecoming (limited)
- A Woman in Berlin (limited)
Smart move on the part of all studios not called Warner Bros. refraining from releasing anything this week. Personally, despite the fact I know it's going to be terrible and that an endorsement of it pretty much means I can be ridiculed for having terrible taste, I am interested in seeing Homecoming more than anything else this week, although A Woman in Berlin is probably the honest-to-goodness best release of the week. But all that aside, Harry Potter 6 will probably make $150 million over the weekend.
I Was Wrong
Ice Age 3D was good enough to tie Transformers 3 with a $42,500,000 weekend and a $67,506,000 five day take. Nothing spectacular, however it was a ridiculous drop for Transformers 3, demolishing any chances it may have had to be this summer's Dark Knight. My big surprise for the weekend box office was Public Enemies pulling $26,172,000 over the weekend and $41,044,000 over 5 days. I don't expect to see those numbers continue because word-of-mouth is saying "okay, but boring and too long."
Box Office Report for July 4th Weekend:
- Ice Age: Dawn of the Dinosaurs $42.5M
- Transformers: Revenge of the Fallen $42.5M
- Public Enemies $26.1M
- The Proposal $12.7M
- The Hangover $10.4M
- Up $6.5M
- My Sister's Keeper $5.2M
- The Taking of Pelham 123 $2.5M
- Year One $2.1M
- Night at the Museum: Battle of the Smithsonian $2.1M
Out this weekend:
- Bruno
- I Love You, Beth Cooper
- Blood: The Last Vampire (limited)
- Humpday (limited)
- Soul Power (limited)
If I had to make a pick of the week, I'd say the mockumentary Humpday looks semi-promising, as it's hard not to make a good comedy about porno. As for top of the Box Office, I'll roll with Bruno.
Good LORD That’s a Lot of Money!
So now that Transformers 2 has made $201,246,000, where is all of the "will it beat Titanic" talk? What about the "does it deserve a best picture nomination" bullshit? Hell, I haven't even seen it get props for spanking X-Men Origins: Wolverine and Terminator Salvation's totals in it's first five days.
Oh that's right, Megatron didn't off himself.
For the record (just in case all of that record breaking madness starts up when it makes another $100 million this week,) it's not going to touch Titantic. The new Harry Potter is coming July 15th and crashing that party.
Out this week:
- Ice Age: Dawn of the Dinosaurs
- Public Enemies
- The Girl From Monaco (limited)
- I Hate Valentine's Day (limited)
- Lion's Den (limited)
- Local Color (limited)
I don't think Ice Age has the muscle to dethrone Transformers, but it'll definitely rake in some dough. Public Enemies is the one I want to see more than anything. Lion's Den looks to be the best of the bunch for the limited releases.

